What Is a Shotengai? 10 Reasons Japan’s Old Shopping Streets Still Matter Today

Shotengai in Nagoya

You might have walked straight past one without realising. A shotengai is a neighbourhood shopping street filled with life, not logos. It’s where locals buy groceries, catch up with friends, and grab a snack on the way home. No flashy signs, no giant malls. Just real people going about their day. If you want to […]

Shopping in Japan: Best Shopping Districts For You to Check Out.

Shopping in Japan

I love shopping in Japan. Exploring the vibrant streets, filled with unique shops and trendy boutiques, is magical. Japan’s shopping districts offer a unique mix of high-end fashion and quirky gadgets. They blend traditional and modern retail experiences that can’t be found anywhere else. These areas are for more than just shopping. They’re for soaking […]

Combating Overtourism in Japan: A Real Problem and Why you Should Care

Overtourism in Japan

Overtourism in Japan is a real problem these days. The country is now drowning in visitors, with popular spots like Kyoto becoming so packed they’ve lost their charm. It’s not just about the crowds. Many tourists are behaving poorly in their quest for the perfect social media photo, creating tension with locals. The Japanese government […]

Is Japan Beautiful? What the Country Really Looks Like Beyond Instagram

Is Japan Beautiful?

Is Japan Beautiful? The answer is not as straightforward as your Instagram feed suggests. Japan’s Instagram image often clashes with reality, creating an interesting contrast for travellers. The country offers breathtaking beauty but also includes less attractive elements that travel brochures carefully crop out. Scroll through social media and you will see endless photos of […]

Western Products in Japan With Unusual Marketing

Western Products in Japan

Ever wonder why your favourite Western products in Japan look different? You’re not alone. Japan has a knack for transforming familiar products into something entirely new. This cultural metamorphosis is a fascinating journey of cross-cultural marketing strategies and cultural adaptation. From fast food giants to luxury fashion houses, Western companies are doing everything they can […]

Safety in Japan for Tourists: Essential Tips and Advice

Safety in Japan for Tourists

When planning your trip, you may wonder about safety in Japan for tourists. Rest assured, Japan is renowned for being one of the safest destinations in the world, with impressively low crime rates. As a traveller, you’ll likely find yourself stunned by the level of security and the respect people show for each other’s belongings […]