Overtourism in Japan is a real problem these days.
The country is now drowning in visitors, with popular spots like Kyoto becoming so packed they’ve lost their charm.
It’s not just about the crowds.
Many tourists are behaving poorly in their quest for the perfect social media photo, creating tension with locals.
The Japanese government once set a goal of 40 million tourists.
They focused on numbers, not quality.
This approach led to the current mess.
Officials are now shifting their focus.
They are targeting wealthy travelers who spend more than one million yen during their visit.
While this shift towards luxury tourism helps, it’s only part of the solution.
Japan needs to spread visitors throughout the country instead of having them cluster in a few famous spots.
If you’re planning a trip to Japan, consider exploring beyond the usual tourist traps.
The real challenge is balancing visitor numbers in Japan.
The goal is to cut down on visitors while keeping tourism revenue steady.
This way, Japan can create a more sustainable travel environment for everyone.
When Looking at Destinations
Have you ever noticed how Japan suffers from the same issue as popular websites?
Many Japanese attractions have lots of English content online, just like on Wikipedia.
The problem isn’t finding information.
It’s knowing what to look for in the first place.
Without awareness of alternatives, tourists keep visiting the same famous spots.
This draws huge crowds to temples like Kiyomizu-dera and Senso-ji.
Meanwhile, lovely rural areas stay quiet and hidden.
Social media has changed this pattern somewhat, but not always for the better.
Take these examples:
- The Fujisan Yumeno Ohashi Bridge became suddenly popular because it offers a stunning Mt. Fuji view
- Tourists now regularly break traffic laws trying to get the perfect Instagram photo there
- A Lawson convenience store in Kawaguchiko had to block its famous Fuji view because of tourist behaviour
When too many visitors concentrate in one area, it creates problems:
Issue Impact
- Congestion: Long queues spoil experiences.
- Littering: Harms the beauty of local spots.
- Local disruption: Residents can’t enjoy their neighborhoods.
The Japan National Tourism Organisation faces a difficult challenge.
They want to welcome visitors but need to manage the negative effects of overtourism.
Rather than treating Japan like a theme park, tourists should spread out more.
You can find stunning spots like Kawaguchi Asama Shrine’s gate, but you don’t have to wait in a three-hour line.
Next time you’re planning a trip, try looking beyond the first page of search results.
You might discover a magical place that isn’t overrun with fellow tourists.
By discovering lesser-known places, you help ease overcrowding.
Plus, you enjoy a more genuine experience.
Many small towns and rural areas invite you to visit.
They offer unique cultural experiences and a break from crowded places.
Less-Crowded Treasures of Japan
Looking for a more authentic Japanese experience?
You might want to venture away from the tourist hotspots.
Fushimi Inari Taisha in Kyoto is very busy during the day.
This crowd makes it tough to appreciate its beauty and cultural meaning.
If you still want to see these famous spots, try visiting at night when crowds thin out.
Better yet, discover places that aren’t on every tourist’s itinerary.
Japan is full of hidden gems that offer rich cultural experiences without the crowds.
Instead of crowding in Gion to see a geisha, try visiting lesser-known historical districts.
There, local traditions thrive without interruption.
Ginzan Onsen offers a magical alternative to overcrowded hot spring towns.
This charming village has wooden buildings by a river.
It looks especially beautiful in winter.
Snow covers everything, and lanterns add a dreamy touch.
Instead of competing for the best Mount Fuji photo at crowded Fujikawaguchiko, try these options:
- Lesser-known viewpoints: Try hiking trails in nearby areas that offer stunning views without the crowds
- Regional towns: Small areas near the mountain offer great views and fewer tourists.
- Seasonal visits: Plan your trip during off-peak times when even popular spots are quieter
Slow travel is another brilliant approach.
Traditional Approach
- Quick visits to 7+ destinations in 10 days
- Focus on 2-3 areas in depth
- Fast-paced city hopping
- Limited regional immersion
- Only hit tourist highlights
- Blend of popular and local sights
- Experiences feel rushed
- Less time to connect with places
Consider using regional rail passes instead of the national JR Pass.
These can be more cost-effective if you’re focusing on one area, like Tohoku or Setouchi.
This approach lets you discover charming towns and authentic experiences that most visitors miss.
Finding these hidden treasures isn’t difficult.
Doing extra research brings richer experiences and meaningful ties to Japanese culture.
With Japan now offering digital nomad visas, you might even consider a longer stay.
Living like a local for a few months gives you time to truly understand the country beyond the tourist façade.
On Being Better Visitors
The Japanese yen is weak compared to other currencies.
This makes travel to Japan surprisingly cheap.
As a result, there’s a flood of foreign visitors, some of whom may not be as respectful as they should be.
News stories about tourists climbing on buildings near Mt. Fuji just to get a photo have likely caught your eye.
Or perhaps you’ve heard about visitors littering in sacred spaces.
These behaviours damage both Japan’s beautiful places and the experience for everyone else.
Being a good tourist isn’t about how much money you spend.
It’s about how you conduct yourself.
Whether you’re travelling on a budget or splashing out, respecting local customs and spaces should be your priority.
Here are some ways to be a better visitor in Japan:
Respect the culture
- Learn basic phrases in Japanese
- Follow local customs and rules
- Remove shoes when required
- Be mindful of noise levels, especially in quiet areas
Preserve the environment
- Never litter
- Stay on marked paths
- Don’t damage plants or wildlife
- Follow all signs and instructions
Japan has so much more to offer than just Tokyo, Kyoto and Osaka.
The countryside is filled with hidden gems that would love your visit.
Rural communities benefit greatly from tourism money, but they aren’t equipped to handle massive crowds.
By visiting these places respectfully, you help support local economies without overwhelming them.
Travel agencies can be brilliant resources for finding these less-visited spots.
They often have connections with local businesses and can arrange experiences you might not find on your own.
Before you book, ask yourself: “Am I going somewhere just because it’s popular on social media?”
Instead, consider what genuinely interests you about Japanese culture.
This approach often leads to more meaningful travel experiences.
Budget travellers, you’re absolutely welcome in Japan!
The country offers options for every spending level.
What matters most is your attitude, not your bank account.
Final Words
Remember that each person who visits Japan becomes an unofficial ambassador for their home country.
How you behave influences how Japanese people view all visitors.
When you’re in less touristy areas, your behaviour matters even more.
Many rural Japanese communities have had limited exposure to foreign visitors.
You might be one of the first tourists some locals have met, so make a good impression!
Being a considerate traveller also means being aware of your impact on local resources.
Book your accommodations early during busy tourist seasons.
This way, you won’t add stress to crowded places.
By choosing to be a responsible tourist, you help ensure that Japan remains welcoming to visitors for generations to come.
You get a more authentic experience.
You connect with real Japan, not just check off popular spots.
